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Complete management

La división de Mass Market de ADI está especializada en la comercialización de productos de menaje de mesa y cocina en el canal de la GRAN DISTRIBUCION, ofreciendo una extensa gama de artículos que abarcan todas las necesidades de los consumidores, bajo el paraguas de marcas reconocidas en el mercado, tanto en lineales permanentes, como en ofertas y promociones.

Permanent Linear Management

We work on the conception and development of promotional proposals appropriate to each sales format, size and type of store, always adapted to the promotional calendars of our customers.

La estrategia

Objective

Objective

Our goal is to better understand the needs of consumers and the evolution of the market, to increase the profitability of your linear.

Management by categories

Management by categories

An assortment of the efficient linear and adapted to your needs and those of your customers. • Ensuring good service. • Looking for category growth. • Reducing costs to achieve maximum profitability.

Improvement projects

Improvement projects

We pilot improvement projects that include: • The complete Line Check. • Sales Analysis. • Analysis and improvement proposal. • Implementation planograms. • Sales recovery studies. • Calculation of the extra profitability generated.

Merchandising Solutions:

THEATRALIZATION

THEATRALIZATION

Create an attractive linear \(PLV, ILV\) to generate traffic.

CLARIFICATION AND PRESENTATION

CLARIFICATION AND PRESENTATION

Promote the understanding of the linear to facilitate the purchase. Segmenting the linear with presentation material.

OPTIMIZED IMPLANTATIONS

OPTIMIZED IMPLANTATIONS

Get the maximum offer in a limited space.

PLANOGRAMS

PLANOGRAMS

They facilitate the work of the store staff, the replacement and management of the point of sale.

Permanent Linear Management

We work on the conception and development of promotional proposals appropriate to each sales format, size and type of store, always adapted to the promotional calendars of our customers.

Objective

Objective

Our goal is to obtain attractive offers and promotions that generate a pleasant shopping experience for the consumer, boosting the sale of the household goods category.

Sales accelerator

Sales accelerator

Through theatricalization and animation of the point of sale with striking proposals for implementation.

Showroom

Showroom

We have a showroom, which is periodically renewed with an extensive range of novelties and promotional proposals.

Promotional solutions